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Myspace

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Myspace
Type Private
Founded Santa Monica, California (2003)
Headquarters Beverly Hills, California, US
Area served Worldwide
Founder(s)
Key people Tim Vanderhook (CEO, Specific Media)
Justin Timberlake (Co-owner)
Revenue Decrease $109 million (2011 est.)[1]
Owner Specific Media LLC
Employees 220[2]
Website myspace.com
Alexa rank Decrease 186 (September 2012)[3]
Type of site Social networking service
Advertising Google AdSense
Registration Required
Users 25 million (June 2012)[4]
Available in 15 languages
Launched August 2003
Current status Active

Myspace (previously styled as MySpace and My_____)[5] is a social networking service owned by Specific Media LLC and pop star Justin Timberlake.[6] Myspace launched in August 2003 and is headquartered in Beverly Hills, California.[7][8] In June 2012, Myspace had 25 million unique U.S. visitors.[9]

Myspace was founded in 2003 and was acquired by News Corporation in July 2005 for $580 million.[10] From 2005 until early 2008, Myspace was the most visited social networking site in the world, and in June 2006 surpassed Google as the most visited website in the United States.[11][12] In April 2008, Myspace was overtaken by Facebook in the number of unique worldwide visitors, and was surpassed in the number of unique U.S. visitors in May 2009,[13][14] though Myspace generated $800 million during the 2008 fiscal year.[15] Since then, the number of Myspace users has declined steadily in spite of several redesigns.[16] As of June 2012, Myspace was ranked 161st by total web traffic.[3]

MySpace had a significant influence in pop culture and music[17] and created a gaming platform that launched the successes of Zynga and Rock You, among others.[18] The site also started the trend of creating unique URLS for companies and artists.[19]

In June 2009, Myspace employed approximately 1,600 workers.[20] Since then the company has undergone several rounds of layoffs and by June 2011, Myspace had reduced its staff to around 200.[2] In June 2011, Specific Media Group and Justin Timberlake jointly purchased the company for approximately $35 million.[21]

Contents

History

Beginnings: 2003-2005

Fox Interactive Media headquarters, 407 North Maple Drive, Beverly Hills, California, where Myspace is also housed.

In August 2003, several eUniverse employees with Friendster accounts saw potential in its social networking features. The group decided to mimic the more popular features of the website. Within 10 days, the first version of Myspace was ready for launch, implemented using ColdFusion.[16][22] A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse.

The first Myspace users were eUniverse employees. The company held contests to see who could sign up the most users.[23] eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace,[24] and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team.[25]

old logo
Original logo

The MySpace.com domain was originally owned by YourZ.com, Inc.,[26][27][28] intended until 2002 for use as an online data storage and sharing site. By 2004, it was transitioned from a file storage service to a social networking site. A friend, who also worked in the data storage business, reminded Chris DeWolfe that he had earlier bought the domain MySpace.com.[29] DeWolfe suggested they charge a fee for the basic Myspace service.[30] Brad Greenspan nixed the idea, believing that keeping Myspace free was necessary to make it a successful community.[31]

Rise to popularity: 2005-2008

Myspace quickly gained popularity among teenage and young adult social groups.

Some employees of Myspace, including DeWolfe and Berman, were able to purchase equity in the property before MySpace and its parent company eUniverse (now renamed Intermix Media) was bought. In July 2005, in one of the company's first major Internet purchases, Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises) purchased Myspace for US$580 million.[22][32] News Corporation had beat out Viacom by offering a higher price for the website,[33] and the purchase was seen as a good investment at the time.[33] Of the $580 million purchase price, approximately $327 million has been attributed to the value of Myspace according to the financial adviser fairness opinion.[34] Within a year, Myspace had tripled in value from its purchase price.[33] Tom Freston, chief executive officer, meanwhile lost his job soon after losing the bidding war for Myspace.[33] News Corporation saw the purchase as a way to capitalize on Internet advertising, and drive traffic to other News Corporation properties.[32]

Oxfam America President Raymond C. Offenheiser, Wendi Deng, and Rupert Murdoch with MySpace co-founders Anderson and DeWolfe at the 2006 Oxfam/MySpace Rock for Darfur event

In January 2006, Fox announced plans to launch a UK version of Myspace in a bid to "tap into the UK music scene"[35] which they have since done. They released a version in China[36] and have since launched similar versions in other countries.

The 100 millionth account was created on August 9, 2006,[37] in the Netherlands.[38]

On November 1, 2007, Myspace and Bebo joined the Google-led OpenSocial alliance, which already included Friendster, Hi5, LinkedIn, Plaxo, Ning and SixApart. OpenSocial was to promote a common set of standards for software developers to write programs for social networks. Facebook remained independent. Google had been unsuccessful in building its own social networking site (Orkut was succeeding in Brazil but struggling in the U.S.) and was using the alliance to present a counterweight to Facebook.[39][40][41][42]

By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic. Initially, the emergence of Facebook did little to diminish Myspace's popularity; Facebook was targeted only at college students initially. At its peak, when News Corp attempted to merge it with Yahoo! in 2007, Myspace was valued at $12 billion.[43] [44]

Decline: 2008–present

On April 19, 2008, Facebook overtook Myspace in the Alexa rankings.[45][46] Since then, Myspace has seen a continuing loss of membership, and there are several suggestions for its decline.

One claim is that Myspace failed to innovate and stuck to a "portal strategy" of building an audience around entertainment and music, whereas Facebook and Twitter continually launched new features to improve the social-networking experience.[47][48]

A former Myspace executive suggested that the US$900 million three year advertisement deal with Google, while being a short-term cash windfall, was a handicap in the long run. That deal required Myspace to place even more ads on its already heavily advertised space, which made the site slow, more difficult to use, and less flexible. Myspace could not experiment with its own site without forfeiting revenue, while rival Facebook was rolling out a new clean site design.[49][50]

While Facebook focused on creating a platform that allowed outside developers to build new applications, Myspace built everything in-house. Shawn Gold, Myspace's former head of marketing and content, said "Myspace went too wide and not deep enough in its product development. We went with a lot of products that were shallow and not the best products in the world." The products division had introduced many features (communication tools such as instant messaging, a classifieds program, a video player, a music player, a virtual karaoke machine, a self-serve advertising platform, profile-editing tools, security systems, privacy filters, and Myspace book lists, among others), however these were often buggy and slow as there was insufficient testing, measuring, and iterating.[16]

Danah Boyd, a senior researcher at Microsoft Research, noted of social networking websites that Myspace and others were a very peculiar business—one in which companies might serially rise, fall, and disappear, as "Influential peers pull others in on the climb up—and signal to flee when it's time to get out". The volatility of social networks was exemplified in 2006 when Connecticut Attorney General Richard Blumenthal launched an investigation into minors' exposure to pornography on Myspace; the resulting media frenzy and Myspace's inability to build an effective spam filter gave the site a reputation as a "vortex of perversion". Around that time, specialized social media companies such as Twitter formed and began targeting Myspace users, while Facebook rolled out communication tools which were seen as safe in comparison to Myspace. Boyd compared the shift of white, middle-class kids from the "seedy" Myspace to the "supposedly safer haven" of Facebook, to the "white flight" from American cities; the perception of Myspace eventually drove advertisers away as well.[16] In addition, Myspace had particular problems with vandalism, phishing, malware and spam which it failed to curtail, making the site seem inhospitable.[51]

These have been cited as factors why users, who as teenagers were Myspace's strongest audience in 2006 and 2007,[51][52] had been migrating to Facebook. Facebook which started strong with the 18-to-24 group (mostly college students)[53] has been much more successful than Myspace at attracting older users.[54][55][56]

In 2009, around the time that Myspace underwent layoffs and a management shakeup, the site "relied on drastic redesigns as Hail Mary passes to get users back". However this may have backfired for Myspace, as it is noted that users generally disliked interface tweaks on rival Facebook (which avoided major site redesigns).[51] In June 2009, MySpace laid off 30 percent of its U.S. workforce.[57]

Chairman and CEO Rupert Murdoch was said to be frustrated that Myspace never met expectations, as a distribution outlet for Fox studio content, and missing the US$1 billion mark in total revenues.[58] That resulted in DeWolfe and Anderson gradually losing their status within Murdoch's inner circle of executives, plus DeWolfe's mentor Peter Chernin, the President and COO of News Corp. who was based in Los Angeles, departed the company. Former AOL executive Jonathan Miller, who joined News Corp in charge of the digital media business, was in the job for three weeks when he shuffled Myspace's executive team in April 2009. Myspace President Tom Anderson stepped down while Chris DeWolfe was replaced as Myspace CEO by former Facebook COO Owen Van Natta.[59][60] A News Corp. meeting in March 2009 over the direction of Myspace was reportedly the catalyst for that management shakeup, with the Google search deal about to expire, the departure of key personnel (Myspace's COO, SVP of engineering, and SVP of strategy) to form a startup. Furthermore, the opening of extravagant new offices around the world was questioned, as rival Facebook did not have similarly expensive expansion plans yet it still attracted international users at a rapid rate.[16] The changes to Myspace's executive ranks was followed in June 2009 by a layoff of 37.5% of its workforce, reducing employees from 1,600 to 1,000.[16]

Myspace has attempted to redefine itself as a social entertainment website, with more of a focus on music, movies, celebrities, and TV, instead of a social networking website. Myspace also developed a linkup with Facebook that would allow musicians and bands to manage their Facebook profiles. CEO Mike Jones was quoted as saying that Myspace now is a "complementary offer" to Facebook Inc., which is "not a rival anymore."[44]

In March 2011, market research figures released by comScore suggested that Myspace had lost 10 million users between January and February 2011, and that it had fallen from 95 million to 63 million unique users during the previous twelve months.[61] Myspace registered its sharpest audience declines in the month of February 2011, as traffic fell 44% from a year earlier to 37.7 million unique U.S. visitors. Advertisers have been reported as unwilling to commit to long term deals with the site.[62]

In late February 2011, News Corp officially put the site up for sale, which was estimated to be worth $50–200 million.[63] Losses from last quarter of 2010 were $156 million, over double of the previous year, which dragged down the otherwise strong results of parent News Corp.[64][65] The deadline for bids, May 31, 2011, passed without any above the reserve price of $100 million being submitted[66] It has been said that the rapid deterioration in Myspace's business during the most recent quarter deterred many potent suitors.[64]

On June 29, 2011, Myspace announced to label partners and press via email that it had been acquired by Specific Media for an undisclosed sum.[67] CNN reported that Myspace sold for $35 million, and noted that it was "far less than the $580 million News Corp. paid for Myspace in 2005."[68] Rupert Murdoch went on to call the Myspace purchase a "huge mistake."[69] Time Magazine compared News Corporation's purchase of Myspace to Time Warner's purchase of AOL - a conglomerate trying to stay ahead of the competition.[33] Many former executives have gone onto further success after departing Myspace.[70]

Many games operated by popular developers such as Zynga, RockYou, and Playdom have closed their operations on Myspace.[71] In May 2012, the company settled with the U.S. Federal Trade Commission (FTC) regarding privacy concerns which included a 20 year regulatory privacy assessment program similar to that of Facebook and Google.[72]

In the fall of 2011 Justin Timberlake said, “I don't have anything on my plate other than think-tanking a lot of different ideas for MySpace”. [73] In January 2012, the company announced at CES that it would introduce MySpace TV with Panasonic.[74]

Website features

Bulletins are posts that are posted on to a "bulletin board" for everyone on a Myspace user's friends list to see. Bulletins can be useful for contacting an entire friends list without resorting to messaging users individually. They have also become the primary attack point for phishing. Bulletins are deleted after ten days.

Myspace had a 'Groups' feature that allowed a group of users to share a common page and message board. Groups could be created by anybody, and the moderator of the group could choose for anyone to join, or to approve or deny requests to join. In November 2010, the group feature was turned off; a user clicking on the "Groups" link in the features menu was led to a page that announced that groups were being revamped, and the user could sign up to be informed of when groups would come back. However, As of May 2012 it now states in the Help page "For now, Myspace groups are not available. This is part of an ongoing effort to simplify Myspace and improve the experience for everyone. Although we removed groups, Myspace is still the perfect destination to stay connected.."

In early 2006, Myspace introduced Myspace IM, an instant messenger that uses one's Myspace account as a screen name. A Myspace user logs in to the client using the same e-mail associated with his or her Myspace account. Unlike other parts of MySpace, Myspace IM is stand-alone software for Microsoft Windows. Users who use Myspace IM get instant notification of new Myspace messages, friend requests, and comments. Myspace IM was added as a default feature of Myspace by the end of 2009.

In early 2007, Myspace introduced MySpaceTV, a service similar to the YouTube video sharing website. Myspace has been showing videos as early as 2006, but it has changed it name to MySpaceTV for a while. In 2009, MySpaceTV reverted back to Myspace Video once again. Myspace Video continues to be not as popular as other video sharing sites such as YouTube, but many sites had partnered with Myspace such as Hulu to promote their media to the Myspace community.

There were a variety of environments in which users could access Myspace content on their mobile phone. American mobile phone provider Helio released a series of mobile phones in early 2006 that could utilize a service known as Myspace Mobile to access and edit one's profile and communicate with, and view the profiles of other members.[75] Additionally, UIEvolution and Myspace developed a mobile version of Myspace for a wider range of carriers, including AT&T,[76] Vodafone[77] and Rogers Wireless.[78]

In April 2007, Myspace launched a news service called Myspace News which displays news from RSS feeds that users submit. It also allows users to rank each news story by voting for it. The more votes a story gets, the higher the story moves up the page.

Full service classifieds listing offered beginning in August 2006. It has grown by 33 percent in one year since inception. Myspace Classifieds was launched right at the same time the site appeared on the internet.[79]

In 2008, Myspace introduced an API with which users could create applications for other users to post on their profiles. The applications are similar to the Facebook applications. In May 2008, Myspace had added some security options regarding interaction with photos and other media. Many applications that are popular on Myspace had spin off versions on Facebook. The Myspace app Mafia Wars has became a Facebook sensation as well. On the other hand, Facebook applications such as Bumper Stickers and Farmville has been used in Myspace and was popular as well. Many application partnerships such as Zygna and Slide has been responsible from creating third party apps for use on both Myspace and Facebook, along with for use in the iTunes app store.

Launched April 29, 2008, ksolo.myspace.com is a combination of Myspace and kSolo, which allows users to upload audio recordings of themselves singing onto their profile page. Users' friends are able to rate the performances. A video feature is not yet available, but Tom Anderson, Myspace co-founder and president, states that it is in the works.[80]

Myspace Polls is a feature on Myspace that was brought back in 2008 to enable users to post polls on their profile and share them with other users.

MySpace uses an implementation of Telligent Community for its forum system.[81]

In 2009, Myspace also added a new status update feature. If a Myspace user has a Twitter account, the tweet will also update the Myspace status. (Facebook also has a similar feature.) It does, however, require that the two accounts be synched up together.

Moods

Moods are small emoticons that are used to depict a mood the user is in. The feature was added in July 2007. The mood feature as of 2010 is not included by default with the status updates, but could be shared on the homepage as a separate update.

Blurbs, blogs, multimedia

Profiles contain two standard "blurbs": "About Me" and "Who I'd Like to Meet" sections. Profiles also contain an "Interests" section and a "Details" section. In the "Details" section, "Status" and "Zodiac Sign" fields will always display. However, fields in these sections will not be displayed if members do not fill them in. Profiles also contain a blog with standard fields for content, emotion, and media. Myspace also supports uploading images. One of the images can be chosen to be the "default image", the image that will be seen on the profile's main page, search page, and as the image that will appear to the side of the user's name on comments, messages, etc. A photo editor powered by Fotoflexer is available which can not only crop images and adjust contrast but also convert the image to a cartoon or a line drawing made with neon lights, or put the user's face in a photo of a $100 bill. Flash, such as on MySpace's video service, can be embedded. Blogging features are also available. These features could be hidden on a profile by using the module customizer or using HTML and CSS codes. Photos could be displayed on the Myspace profile instead of a link that it was used in previous years. Photos can be made into a slide show.

Comments

Below the User's Friends Space (by default) is the "comments" section, wherein the user's friends may leave comments for all viewers to read. Myspace users have the option to delete any comment or require all comments to be approved before posting. If a user's account is deleted, every comment left on other profiles by that user will be deleted, and replaced with the comment saying "This Profile No Longer Exists". The option of using HTML in comments could be enabled or disabled.

Profile customization

Myspace allows users to customize their user profile pages by entering HTML (but not JavaScript) into such areas as "About Me", "I'd Like to Meet", and "Interests". Videos and flash-based content can be included this way. Users also have the option to add music to their profile pages via Myspace Music, a service that allows bands to post songs for use on Myspace.

A user can also change the general appearance of his or her page by entering CSS (in a element) into one of these fields to override the page's default style sheet using Myspace editors. This is often used to tweak fonts and colors. The fact that the user-added CSS is located in the middle of the page (rather than being located in the

element) means that the page will begin to load with the default Myspace layout before abruptly changing to the custom layout. A special type of modification is a div overlay, where the default layout is dramatically changed by hiding default text with

tags and large images.

 

There are several independent web sites offering Myspace layout design utilities which let a user select options and preview what their page will look like with them.

In 2008, Myspace launched a new Profile 2.0 as the next generation of the Myspace profile. Profile 2.0 features a cleaner interface and the ability to hide or show modules of the profile, along with customize the position of the module on the profile. Profile 2.0 layouts were released on the internet quickly as the use of the classic Myspace layouts do not work with profile 2.0. Profile 2.0 also was criticized for not looking right when trying to add custom CSS. To add custom CSS, the original theme has to be scrapped and many Myspace tweaks were not functional in the Profile 2.0 layout. In 2010, Myspace abandoned the Profile 1.0 layout and made Profile 2.0 the standard features of the profile. That promoted a cleaner interface and many themes are prepackaged with the customizer, along with the make a custom theme using various parameters of profile editing. Applications are used for decoration. While Profile 2.0 was the standard layout, a new profile was launched as an optional upgrade. The new profile was launched to keep up with the trends of the modern profile interface and attempts to give it a simpler and more mature design. Profile 3.0 intends to enable users more flexible customization and simpler theme building, but is not much different from the Profile 2.0 interface.

Music

Myspace profiles for musicians in the website's Myspace Music section differ from normal profiles in allowing artists to upload their entire discographies consisting of MP3 songs. The uploader must have rights to use the songs (e.g. their own work, permission granted, etc.). Unsigned musicians can use Myspace to post and sell music using SNOCAP, which proved popular among Myspace users.

Shortly after Myspace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, in 2005, they launched their own record label, MySpace Records, in an effort to discover unknown talent currently on Myspace Music.[29] Regardless of the artist already being famous or still looking for a break into the industry, artists can upload their songs onto Myspace and have access to millions of people on a daily basis. Some well known singers such as Lily Allen and Sean Kingston gained fame through Myspace. The availability of music on this website continues to develop, largely driven by young talent. Over eight million artists have been discovered by Myspace and many more continue to be discovered daily.[82] In late 2007, the site launched The Myspace Transmissions, a series of live-in-studio recordings by well-known artists.

Myspace, in 2008, redesigned its music page adding new features for all musicians. These new features include the users' ability to create playlists, resembling the functions of Last.fm and other social music websites, along with the popular ProjectPlaylist that is popular on profiles. The new music features also archive songs from many popular artists, resembling the services of iTunes and Napster. In March 2010, listening to the full song in the search results has been disabled and replaced by 30 second samples. Myspace music also suggests songs based on the songs you are currently listening to or the songs you had added to the playlist, making it a music discovery tool. Myspace Music also added an improved playlist feature and artist profile, along with better music suggestion features, making it one of the highest rated and advanced music discovery sites on the Web.[citation needed] The site features charts similar to Billboard charts and it keeps track of the most popular music liked by users of all genres. It also enables user to view popular music in other countries of the world, mostly in Europe and major Asian countries such as China and Russia.

Redesigns

Throughout 2007 and 2008, Myspace redesigned many of the features of its site in both layout and in function. One of the first functions to be redesigned was the user home page, with features such as status updates, applications, and subscriptions being added in order to compete with Facebook. In 2008, the Myspace homepage was redesigned. Myspace Music was redecorated in 2008 and 2009, making it more like an online music store similar to iTunes and Rhapsody, along with the ability to create playlists. The use of Playlist.com on Myspace was abolished after the new Myspace music was launched. Some of the classic features of Myspace music, such as the artist directory, were also abolished.[citation needed]

On March 10, 2010, Myspace had some new features added like recommendation engine for new users which suggests games, music and videos based on their previous search habits. The security on Myspace was also accounted to, with the criticism of Facebook, to make it a safer site. The security of Myspace enables users to choose if the content could be viewed for Friends Only, 18 and older, or Everyone. The website will also release several mobile micro applications for Myspace gamers besides sending them games alerts. The site may release 20 to 30 micro apps and go mobile in 2011.[83]

In Summer 2010, the color scene of Myspace changed. The classic blue was replaced by a more white interface, to resemble the look and feel of Facebook, and to attract users of Facebook to join or rejoin Myspace. The simplification of the navigation bar also made it easier to find features quickly. In August 2010, the home page was modified to give new room for the Myspace Stream and to make it resemble Facebook further. Profile 3.0 was launched as well, which was an upgrade from profile 2.0. That enabled users to have more creativity with a simpler interface. Templates, like profile 2.0, are added too but it also enabled simpler template creation methods and module control. Building templates has become simpler; without the use of custom HTML or CSS, users can upload photos from their computers or find background images on the Internet by typing a URL, to give it more of a personal, more sentimental and individualist image than the prepackaged layout sites that were used before. HTML and CSS can be still used on the profile, but an HTML or CSS module must be added to promote a neater layout but still use the sponsored layout sites.

In September 2010, Myspace continued to work on improving the website. A photos section was added and the Fotoflexer app was added to photos. Myspace also enabled users to integrate their Myspace activity to their Twitter and Facebook accounts, to attract and show others that they are still on Myspace and to bring users back to Myspace. Myspace Movies was also added to promote movies and movie related media.

In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Chief executive Mike Jones said the site is no longer competing with Facebook as a general social networking site. Instead, Myspace would be music-oriented and would target younger people. Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign is to increase the number of Myspace users and how long they spend there. On October 26, BTIG analyst Richard Greenfield said, "Most investors have written off MySpace now," and he was unsure whether the changes would help the company recover.[84]

In November 2010, MySpace changed its logo to coincide with the new site design. The word "my" appears in the Helvetica font, followed by a symbol delineating a space. The logo change was announced on October 8, 2010 and appeared on the site on November 11, 2010.[85] Also that month, MySpace integrated with Facebook Connect – calling it "Mash Up with Facebook" in an announcement widely seen as the final act of acknowledging Facebook's domination of the social networking industry.[86][87]

In January 2011 it was announced that the Myspace staff would be reduced by 47%.[88] Despite the new design, user adoption continued to decrease.[89]

In September 2012 a new redesign was announced (but no date given) making Myspace more visual and apparently optimized for tablets. [90]

Criticism

Myspace has met criticism on a range of issues, including online privacy, child safety, and censorship.

Corporate information

International versions

Since early 2006, Myspace has offered the option to access the service in different regional versions. The alternative regional versions present automated content according to locality (e.g. UK users see other UK users as "Cool New People," and UK oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g. United States: "favorites," mm/dd/yyyy; the rest of the world: "favourites," dd/mm/yyyy).

Sites currently offered are:

MySpace Developer Platform (MDP)

On February 5, 2008, Myspace set up a developer platform which allows developers to share their ideas and write their own Myspace applications. The opening was inaugurated with a workshop at the MySpace, San Francisco offices two weeks before the official launch. The MDP[dead link] is based on the Open Social API which was presented by Google in November 2007 to support social networks to develop social and interacting widgets and can be seen as an answer to Facebook's developer platform. The first public beta of the Myspace Apps was released on March 5, 2008, with around 1,000 applications available.[91][92]

Myspace server infrastructure

At QCon London 2008,[93] Myspace Chief Systems Architect Dan Farino indicated that Myspace was sending 100 gigabits of data per second out to the Internet, of which 10 gigabits was HTML content and the remainder was media such as videos and pictures. The server infrastructure consists of over 4,500 web servers (running Windows Server 2003, IIS 6.0, ASP.NET and .Net Framework 3.5), over 1,200 cache servers (running 64-bit Windows Server 2003), and over 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005) as well as a custom distributed file system which runs on Gentoo Linux.

As of 2009, Myspace has started migrating from HDD to SSD technology in some of their servers, resulting in space and power usage savings.[94]

Revenue model

Myspace operates solely on revenues generated by advertising as its revenue model possesses no user-paid features.[95] Through its Web site and affiliated ad networks, Myspace is second only to Yahoo! in its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.[96]

On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on Myspace.[97][98][99] Myspace has proven to be a windfall for many smaller companies that provide widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou!, and YouTube were all launched on Myspace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties.[100][101]

In November 2008, Myspace announced that user-uploaded content that infringed on copyrights held by MTV and its subsidiary networks would be redistributed with advertisements that would generate revenue for the companies.[102]

Acquisition of Imeem

On November 18, 2009, Imeem was acquired by Myspace Music for an undisclosed amount. After the acquisition was completed on December 8, 2009, it was confirmed that Myspace Music bought Imeem for less than US$1 million in cash.[103][104] Myspace has also stated that they will be transitioning Imeem's users, and migrating all their play lists over to Myspace Music. On January 15, 2010, Myspace began restoring Imeem playlists.[105]

YouTube

YouTube debuted in April 2005, and it quickly gained popularity on Myspace due to Myspace users' ability to embed YouTube videos in their Myspace profiles. Realizing the competitive threat to the new Myspace Videos service, Myspace banned embedded YouTube videos from its user profiles. Myspace users widely protested the ban, prompting Myspace to lift the ban shortly thereafter.[106]

Since then YouTube has become one of the fastest-growing websites on the World Wide Web,[107] outgrowing MySpace's reach according to Alexa Internet.[108] In July 2006 several news organizations reported that YouTube had overtaken Myspace.[109] In a September 2006 investor meeting, News Corp. COO Peter Chernin stated that: "If you look at virtually any Web 2.0 application, whether it's YouTube, whether it’s Flickr, whether it’s Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace. Given that most of their traffic comes from us if we build adequate if not superior competitors, I think we ought to be able to match them if not exceed them."[110]

Author:katie
Published:Sep 25th 2012
Modified:Jun 21st 2018
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There is no such thing as time
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     Upon further ponderance I have come to the conclusion that time does not exist except in the law of physics. I have come to this conclusion through the observation of how things change and why they change at the pace in which they change. To me it seems that every change that takes place  in the universe is not dictated by time but rather physics. It is the law of physics that dictates the rate and speed at which all things change. For example if you have a car  that is traveling at 100 miles an hour the speed at  which the car travels is all dictated by physical changes and therfor controlled by the law of physics..Therfor it seems that for any change to take place all you need is physics and the law of physics that governs the physical changes. Time does not need be a factor and bears no relavance. As long as we have the law of physics everything will happen in accordance with those laws.

The composition of time
Posted by Bling King

   

    Time has 3 components. A front a middle and a rear. In the front time has what appears to be something of perspectual perspectualness that will move things forward at a set forth proponent. This part of time is easy to see and witness. However it is not easy to predict at which point time will make forward momentum happen. It would seem that this forward momentum is always in inactment but I would disagree with this. To me it seems more as if time interacts with things on its own accord leaving somethings unchanged for long standing periods of time. An example of this would be how time occasionally interacts with the speed of light. The speed of light remains constant but occasionally time will manifest itself into the equation and make modifications of the speed that light travels. For instance light will move forward forthwittingly at a billion miles a second but if it encounters any kind of resistance then time will inject itself and change the speed at which it was moving. Which leads me to the assumption that in order for time to inject itself into any equation a proponent has to take place that makes a physical change that would cause time to interject itself. If no physical change takes place than time has also not been a factor.

    The middle proponent of time is the area in which time is manipulating  the change that takes...Read More

👄What turns me on
Posted by Bling King

    I get turned on by some funny stuff. I'm not really into like full blown kinkiness or at least I wouldn't consider myself to be a kinky person but I do have a few fetishes. Some of them are a little out of the ordinary. For instance I have this one fetish about being tied up  and thrown in the ocean and then rescued by a mermaid. I think this fantasy comes from when I was a kid and I used to dream of mermaids and always wanted to meet one. Well one day its gonna happen. Now don't go telling me mermaids don't exist. You don't know cause they are in fact real and as soon as I meet one I will prove it to you. As far as some of my other turn ons  I guess what really gets me excited is people who  tell other people to shut the fuck up. I love when a woman just looks at a man and tells him to shut his mouth. To me thats a big turn on because the woman seems assertive like a dominatrix or something. If she will be assertive in a conversation she will be assertive in the bedroom or so I  would like to believe.

Time is a dialectable derelict
Posted by Bling King

To fathom the fortrighteousness of time one has to contemplate the personification of forthwittial forthwittil. Time forthwittingly will only listen to the commands of its on inner personification to which there is no directional direction or so it would seem but on further inquisitories I have come to realize that there is a forthwittingly forthwittal of which time has pronounced and those commands seem to speak to the nature of to which time corresponds. To review these pronouncements for your own bemusement look at time as if you had it captured it  in a bottle. What would happen? We know on the inside of the bottle time would force the inner workings of the bottle to correspond to times diabolical commands. Causing everything to change to times everlescent rules. however on the outside of the bottle things would not change, everything would stay in constant neutrality or would it? The question remains if there was no time would things still be allowed to happen and if so at what pace and what would dictate the pace at which things would change. There seems to be no rule in place for the dictation of the pace change which takes place. So it would seem that time has decided that factor somehow within itself. There could be a correlation at which things change and the pace being dictated by physics and the amount the physical world can be allowed to change within its own accord of set boundaries. To actually find...Read More

Free from time constraints
Posted by Bling King

 

 

 

There was a time when time did not matter. The thing that was an utmost relevance now was of no matter. The diffrence it made seemed miniscule and now it is constantly dictating everything that takes place before me. What is this thing that controls and makes everything manifest itself to its constraints and why and how does it do this. Time is nothing but the utmost miracle before us. Something that has always had to exist for anything ever to take place. There is no changing its course there is no variance in its absolute everlasting existance. To control time would be the utmost  crown jewel of all accomplishments if indeed it could ever be controlled. The only way I ever see time being manipulated to change its values is to speed up everything that time has interacted with. In order to do such a thing you would have to understand the nature of the objects in question and how they are effected by time. For instance a speeding car will slow down in time without constant force being distrubuted by the engine. To slow down the car one only has to take their foot off the accelarator and gradually time will do the rest but if you could freeze time at the speed at which the car was traveling then time would not  exist because the...Read More

the truth about time
Posted by Bling King

        I have looked at time many times and I have noticed a few components. There is a precise proponent that ushers in a manifestation. Whenever something new is going to happen you can look at that event which is about to take place and precisely predict exactly when it has started. Once you realize a manifestation has taken place you can precisely predict its out come. If you know that a manifestation has started to take place then you will know you are being guided through the realm precisely by the forces of an enlightenment. Throughout time this manifestation will remain constant starting with a beginning and an end and ending in a preconcieved enlightenment. Sometimes an enlightenment can take weeks and some times an enlightenment can take centuries. It depends on how many times that enlightenment has been benounced to the realm. 

 

nothing
Posted by Bling King

I suspect a suffcient of sufficence of suffiacantel suffiance of suffiance of absurdity of absurdanace. In all actual actuality there is an  actual actuality of actualityness in retrospect to the retorospective respect in which every person who has an intellectual intellect can see that the world is a prominance of prominance in which the order will reside as long as the order is maintained. Once that order is relinquished chaos will ensue. For chaos to be a calamity there only needs to be a perspectual perspective of perspectance that escalates the chaos to that height. What would cause that is a person or persons in the realm of the realmatical realmatics looking beyond thier own existance to the existance of there forfathers to see what has become of thier existance. If you look at your own existance for what it is you will see that it is neither logical nor illogical for it makes all the sense of a sensimatical sensematic. As long as you have a reason for your own existance then it is fruitful for you to exist. Once that reason or reasons are gone you will no longer care whether it is you live or die. In the realm in which we live is a prospectus prospectant of prospectantin which all will ensue. To change the prospectus prospectus you need to look to the realm and see what the prospectus prospectant is and manifest it to your own liking. My...Read More

The conclusive conclusion
Posted by Bling King

In all actual reality the realm is manifested of certain procedural procedures that come forth frequently to forthrightous forthrightenous. In the place of predicament I have found that I can properly place things in the procedural sequence unbenowst to people of the realm. In order to conflict the conflictions you have to equate the equation of equationalness in to proper equations. Very simple but also very tedious. You do this by equating the equation into percise preciseness. An example of an equation would be a placement of perdicament of a certain event in which you wish it to be. The next manifestation I could manifest is a manifestual manifestation of manifests of a sequance of certainal circumstances. Put together a sequence by asking the sequence in order to manifest itself and then tell the manifestations to happen in frequence in which they will unfold.

The Unattainable future
Posted by Bling King

     If the future is a grain of sand and its falling through an hour glass nothing in the world can stop it. It will eniquivaocalby blind as to where its going when it comes to its rest it has befallen its fate and will remain where it lay for an eternity knowing nothing about itself or it's surroundings. I am that grain of sand. Nothing ever can change my destiny for only time here makes a diffrence.. To benounce the future is the only way to change ones fortune. The time it takes to make an equivical change remains the utmost mystery of the universe.

🤯In the eyes of myself
Posted by Bling King

 

 

There where three men. All who seemed frightened. They stood on the edge of the canyon looking on as a fourth man tumbled to his death. We could have saved him said one of the men. He should have saved himself said another. The third man just look at them bewildered and brought a handgun to his own head and pulled the trigger. Blood spattered. The two men watched as he slumped to the ground. The first man screamed and the second threw himself to the side of the man on the ground. Why?!! he screamed. It was the only sound heard. Sobbing he looked at the man standing and said you did this! You and your frigging righteous speech about the lives we leave and the sacrifice we must make. Your the devil. I am not the devil said the standing man only the truth. The truth about what? The other man screamed. Your life he said and he jumped.

The man heard a ringing and he sat up slowly. It was over the dream but his thoughts where still on the side of the canyon. How did this happen. How did it all just fade away? The dream came and went in an instant leaving his mind boggled and his eyes heavy. I knew I was there thought the man but how? It was all to familiar the...Read More

The story Elijah and Ellen
Posted by Bling King

The story of Elijah and Ellan. This is the story of Elijah and Ellan. Ellan is a beutiful temptress and Elijah is a dutiful servant of Ellan's. Together the pair fell in love and soon became a duo of in excessible excession. They frolicked in the sun under the rare occurance of rain they took shelter in the arms of each other. One day while hiding from the glares of the sun under an oak tree that provided an abundance of shade they looked into each others souls and realized there where no people suited for each other then the two of them where suited for each other. They basked in the notion that they where the most two compatible souls on the planet. As they where thinking this a giant unforseen acclamaited acclamation occurred. The planet began to tremble and shake beneath them and the stars came out. The sun hid amongst the clouds and everything from start to finish began to take shape. There where huge explosions and giant surges of wind and rain. The two began to run for their shelter knowing at the exact moment the trembling and violent agressions of unacclaimated weather started that they most likely wouldn't make it to see another sunrise. The planet was exploding with molten lava and the tempertures where unbearable as for the two of them could remember they had never seen a winter climate and didn't expect they ever would. The planet had been warming out of...Read More

today was a day of dismal despair
Posted by Bling King

Things have gone down hill drastically now for a very long time. We seem to be some what defeated but yet i know we still have some power and prominance. We are fighting an up hill battle and there is no way forward from here from what i can see. We are trudging along a path that goes nowhere.

⚔️The Greatest Warrior of All Time
Posted by Bling King

 

 

Today i conquered and beat all adverseries there where to beat. Tomorrow new adversaries will arise. I will be ready, there is never a shortage of enemies who wish to dethrone me from the top of the world. I didn't get here by being passive and yeilding to the oppostion. I got here by defeating them both mentally and physically and in entiriety.

In a time of desilute despair
Posted by Bling King

     There was a time when I was in desilute despair. The only thing I had was me myself and I to fall back on. I looked at the person who was my opponent and I knew one of  us was going to die and I was going to do everytrhing I could to make dam sure it wasn't me. I pulled my six shooter from its holster and aimed at the guy looking at me  about 30 yards away. He also went for his gun and in lightning speed he was laid sprawled out on the dirt bleeding and moaning. I had heard a shot but new that it had come from my own gun. He never even got a shot off. I was unscathed and again undeafeted. Anybody who ever tried to kill me was dead and their where over 30 who had tried and failed to kill yours truly.

Gravity
Posted by Bling King

Gravity is the force of nature that pulls cellestrial bodies toward one another. The cause of gravity is the enertia of a bodies movement through space and time. This happens by an object preconcievably traveling through the cosmos at an alarming rate of acceleration. The faster an object travels the more enertia it will build up and then will therefore have a greater ability to move. the more it moves the more other objects will cling to it. the way this can be proved is by taking an object and hurtling it towards another object the two objects would collide do to the enertia pulling them towards each other. Thy would not stay on their current trajectory but their paths would alter towards one another in a greater force than their initial gravitational pull. the best test to accomodate this theory would be tow baseballs flying through the air at speeds over one hundred miles an hour. The baseballs would not interject themselves with one another normally but at this speed would do so do to the balls enertia pulling them towards one another.

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