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[edit] Environmental record

The Environmental Protection Agency conducted emissions-certification and representative emissions test in Ann Arbor, Michigan, in 2005. Subsequently, Harley-Davidson produced an "environmental warranty." The warranty ensures each owner that the vehicle is designed and built free of any defects in materials and workmanship that would cause the vehicle to not meet EPA standards.[102] In 2005, the EPA and the Pennsylvania Department of Environmental Protection (PADEP) confirmed Harley-Davidson to be the first corporation to voluntarily enroll in the One Clean-Up Program. This program is designed for the clean-up of the affected soil and groundwater at the former York Naval Ordnance Plant. The program is backed by the state and local government along with participating organizations and corporations.[103]

Paul Gotthold, Director of Operations for the EPA, congratulated the motor company:

“

"Harley-Davidson has taken their environmental responsibilities very seriously and has already made substantial progress in the investigation and cleanup of past contamination. Proof of Harley's efforts can be found in the recent EPA determination that designates the Harley property as 'under control' for cleanup purposes. This determination means that there are no serious contamination problems at the facility. Under the new One Cleanup Program, Harley, EPA, and PADEP will expedite the completion of the property investigation and reach a final solution that will permanently protect human health and the environment."[103]

 ”

Harley-Davidson has also purchased most of Castalloy, which is a South Australian producer of cast motorcycle wheels and hubs. The South Australian government has set forth "protection to the purchaser (Harley-Davidson) against environmental risks."[104]

[edit] Harley-Davidson culture

Harley Davidson Cafe theme restaurant located in Las Vegas

According to a recent Harley-Davidson study, in 1987 half of all Harley riders were under age 35.[105] Now, only 15% of Harley buyers are under 35,[105] and as of 2005, the median age had risen to 46.7.[106][107][108][109]

The income of the average Harley-Davidson rider has risen, as well. In 1987, the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000.[105][clarification needed]

Harley-Davidson attracts a loyal brand community,[110] with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004).[111] Harley-Davidson supplies many American police forces with their motorcycle fleets.[112]

Harley-Davidson motorcycles has long been associated with the sub-cultures of the biker, motorcycle clubs, and Outlaw motorcycle clubs, or one percenters

[edit] Origin of "Hog" nickname

Beginning in 1920, a team of farm boys, including Ray Weishaar, who became known as the "hog boys," consistently won races. The group had a live hog as their mascot. Following a win, they would put the hog on their Harley and take a victory lap.[113] In 1983, the Motor Company formed a club for owners of its product taking advantage of the long-standing nickname by turning "hog" into the acronym HOG., for Harley Owners Group. Harley-Davidson attempted to trademark "hog", but lost a case against an independent Harley-Davidson specialist, The Hog Farm of West Seneca, NY,[114] in 1999 when the appellate panel ruled that "hog" had become a generic term for large motorcycles and was therefore unprotectable as a trademark.[115]

On August 15, 2006, Harley-Davidson Inc. had its NYSE ticker symbol changed from HDI to HOG.[116]

WHQG, a mainstream rock radio station which serves the Milwaukee metropolitan area, uses the moniker in their official callsign (102.9 The Hog) as a tribute to their home town motorcycle manufacturer, as well as its fans and riders.

[edit] Harley Owners Group

Main article: Harley Owners Group

Harley-Davidson established the Harley Owners Group (HOG) in 1983 to build on the strong loyalty and fraternity of Harley-Davidson enthusiasts as a means to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong. Other motorcycle brands,[117] and other and consumer brands outside motorcycling, have tried to imitate the Harley-Davidson's success in this endeavor by creating factory-sponsored community marketing clubs of their own.[118] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.[119]

In 1991, HOG went international, with the first official European HOG Rally in Cheltenham, England.[120] Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world.[121]

HOG benefits include organized group rides, exclusive products and product discounts, insurance premium discounts, and the Hog Tales newsletter. A one year full membership is included with the purchase of a new, unregistered Harley-Davidson.[122]

In 2008, HOG celebrated its 25th anniversary in conjunction with the Harley 105th in Milwaukee Wisconsin.

[edit] Factory tours and museum

Harley-Davidson Museum in Milwaukee

Harley-Davidson offers factory tours at four of its manufacturing sites, and the Harley-Davidson Museum, which opened in 2008, exhibits Harley-Davidson's history, culture, and vehicles, including the motor company's corporate archives.[123][124]

  • York, Pennsylvania – Vehicle Operations: Manufacturing site for Touring class, Softail, and custom vehicles.
  • Tomahawk, Wisconsin – Tomahawk Operations: Facility that makes sidecars, saddlebags, windshields, and more.
  • Kansas City, Missouri – Vehicle and Powertrain Operations: Manufacturing site of Sportster, VRSC, and other vehicles.
  • Menomonee Falls, Wisconsin – Pilgrim Road Powertrain Operations plant, two types of tours.
  • Milwaukee, Wisconsin – Harley-Davidson Museum: Archive; exhibits of people, products, culture and history; restaurant & café; and museum store.

Due to the consolidation of operations, the Capitol Drive Tour Center in Wauwatosa, Wisconsin was closed in 2009.

[edit] Anniversary celebrations

Beginning with Harley-Davidson's 90th anniversary in 1993, Harley-Davidson has had celebratory rides to Milwaukee called the "Ride Home".[125] This new tradition has continued every 5 years, and is referred to unofficially as "Harleyfest," in line with Milwaukee's other festivals (Summerfest, German fest, Festa Italiana, etc.). This event brings Harley riders from all around the world.[126][127] The 105th anniversary celebration was held on August 28–31, 2008,[128] and included events in Milwaukee, Waukesha, Racine, and Kenosha counties, in Southeast Wisconsin.

[edit] Video games and pinball machines

 This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2011)

There were several games inspired by Harley-Davidson motorcycles. The first was Harley-Davidson: The Road to Sturgis, released for the Amiga in 1990. Several other Harley-Davidson games were released for the PC, PlayStation 2, and the Wii.

Two arcade games that were inspired by Harley-Davidson motorcycles were released by Sega: The first, released in December 1997, was Harley-Davidson & L.A. Riders, which featured five Harley-Davidson models: the 1990 FLSTF Fat Boy, 1948 FL Panhead, FXDWG Dyna Wide Glide, Sportster 1200 Sport, and the 1988 FXRP police motorcycle. A sequel, Harley-Davidson: King of the Road, was released in early 2009.

Two pinball games were also inspired by Harley-Davidson motorcycles. Both were named "Harley Davidson". One was made by Bally in 1991; it was the last Bally game to have alphanumeric score displays. The other was made by Stern in 1999. The Stern pinball machine, which was re-released in 2002 and again in 2005, included scale models of the 1999 FLSTF Fat Boy, the 2000 FLSTF Fat Boy, and the 2001 FLSTS Heritage Springer.

Labor Hall of Fame

Because William S. Harley, Arthur Davidson, William A. Davidson and Walter Davidson, Sr. used and believed in H-D products and relied on the dedication of its employees to produce quality motorcycles, the four men were inducted into the Labor Hall of Fame.[129]

[edit] See also

[edit] Notes

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[edit] References

  • Bach, Sharon, & Ostermann, Ken, eds. 1993. The Legend Begins: Harley-Davidson Motorcycles, 1903–1969 (Harley-Davidson, Inc.)
  • Mitchel, D. (1997). Harley-Davidson Chronicle – An American Original. Publications International Limited. ISBN 0-7853-2514-X.
  • Wagner, Herbert, 2003. At the Creation: Myth, Reality, and the Origin of the Harley-Davidson Motorcycle, 1901–1909 (Wisconsin Historical Society Press)
  • Wilson, H. "The Encyclopedia of the Motorcycle" Dorling-Kindersley Limited, 1995 ISBN 0 7513 0206 6

[edit] External links

Wikimedia Commons has media related to: Harley-Davidson motorcycles
Author:Bling King
Published:Sep 24th 2011
Modified:Jan 1st 2012
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