I ask about the first time she danced in heels. "Probably when I was about 16? I went to my junior prom," she laughs, "And back then, you dyed your heels to match your dress. You got these satiny shoes and you sent them out to get dyed so they'd be the same color as your gown, and Common Projects Sneakers that was so grown up.

No, it's not some newfangled Silicon Valley-generated synthetic fibre. It's... wait for it... I think that if fashion companies really want to make a change, that will lead to having more Black creators at the top of the industry, they have to first be able to develop a specific and measurable plan of action. We do that with everything else. There is not Common Projects Outlet a company that doesn't set annual goals around their finances or their sustainability practices and this is the same thing.

"Humans have divorced themselves from the environment, and now we're really waking up to that," they say. "What the pandemic has shown us is that when one of us gets sick, we're all at risk. There's this beautiful line in James Lovelock's Gaia hypothesis that we're all just cells in one larger 'body.' Right now, part of that body is sick, and it's galvanizing the rest of us to respond and come together.

Or, as Laura admits, under your desk. "My shoes are in a big pile in our studio," she says. "I sit down to work on something, I kick them off, and then maybe I'll just pull a different pair on. On the way to the venue, she stopped to grab some fuel for the day, and when in Italy, the most fitting preshow snack is, of course, a big bowl of pasta. Backstage, Missoni's makeup artist Lynsey Alexander whisked Wallerstedt away to swipe on terra-cotta-hued eyeshadow with sharp black liner detail and a matching bold lip. The golden-orange glowy look complemented her auburn waves, which were center-parted and matted down by hairstylist Anthony Turner to complete the evening's edgy '90s-inspired glam.

While COVID-19 has certainly posed challenges to Common Projects Shoes everyone who works in the fashion industry, Maguire is encouraged by her brand's own developments over the last few months. "That's one thing I think that's good that has come from this; a lot of people have had to accelerate their technology," she says. But she's also confident in the brand's fans who have remained supportive through it all.

Allbirds employs what can be deemed a kind of stealth sustainability 锟紺 it's not the first thing they want you to notice about the brand, and it's not the first thing they talk about when they discuss their philosophy. According to Jad Finck, VP of Innovation and Common Projects Sale Sustainability, "We don't want to be a sustainable shoe company, we want to be a company that makes great shoes and we do it sustainably." They may not be shouting it from the rooftops but the environment is omnipresent, not just in their thinking but even in their office space. A lush green wall of preserved plants with the Allbirds logo emblazoned across the middle welcomes you to their San Francisco headquarters, where meeting rooms are named after New Zealand bird species (Hihi, Tui, Kiwi), the bathrooms are dubbed Birdbaths, and the conference room table is a giant slab of redwood, sanded, polished and assembled by the employees themselves.