I know. Some of you may think that's a totally backwards statement 30x30 Total Transformation to make as everyone loves to be successful, but that's not always the case. Let me explain.
As I'm fond of saying, big risks require big actions, and those actions usually involve stepping way outside your comfort zone. Yes, you may know how to service your regional area, but how will you handle 3 regional areas if that's one of your goals? And even more importantly, what happens if suddenly 30 companies are placing orders for your products or services? Are you equipped and ready to handle that increase in your business.
That's what I call the 'fear of success' principle. It's that big, "What will I do if this idea flies?" question that often stops entrepreneurs dead in their tracks. Their heart says, "I'm so ready to be bigger and bolder in my business," yet their brain starts arguing with them and responds, "Yeah, but what if I achieve that goal and I can't handle the added pressure? What's going to happen to my business then?" I'll tell you what happens next. You end up sitting on the fence getting splinters in your behind for not making a decision to either move forward with your plans, or you stay in the same, safe place you're used to being in.
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