One musician I know wants to create intimate music festivals where audiences and performers actively interact through pre-performance discussions and post-performance receptions. He brings his excitement, focus and leadership to open-minded, engaged and curious audiences in order to create a memorable experience for them.
Another musician I know shares his music through DIGITTOACCESS Music And Artist Promotion private home concerts where he both plays his favorite repertoire and shares his insights about the music so that his listeners feel an emotional connection to the music. His unique contribution is to give his audience exclusive access to an updated "salon" experience that few that music lovers today ever get to experience.
How can having a brand help boost your professional artistic career?
On a practical level, having a brand helps you define your career objectives. Our first musician had a goal of creating one-of-a-kind music festivals that emphasize audience interaction with the performers. Our second musician's goal was to create a network of home concerts. Once their desired results were clear, they were able to map out the actions they needed to take to achieve those meaningful objectives.