People don't buy fancy cars - they buy power and status. The 4 Day Thyroid Diet Review No one wants a drill, because what they want is a hole. And no one sees a hypnotist. They change to become someone better.
From the start of your sales letter through to nearly the end, you should be describing who they want to be. Get them emotional. Once they're there, talk about how you'll do it and why they should choose you.
It can be hard writing this way. For some people, they feel like they're being phony or needy.
Sometimes good marketing can seem that way.
And sometimes your writing really is phony and needy.
Either way, it's easier to let someone else do it.
And it's even easier if they understand your industry.
You could find a cheaper copywriter, or you could sleep easily tonight, knowing that you've invested something real into your business.
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