K2 Slim Keto Best Selling author, nutritionist and fitness expert Joel Marion discovered the "cheat" method back in 2003. Joel had been following a strict diet, in order to get into the best shape of his life. He had unfortunately hit a weight loss plateau and nothing he tried would shift those extra pounds. It wasn't until one night at a party, when he gorged himself on unhealthy foods and suffered the feelings of enormous guilt, that he discovered this method.