Max Healthness Medicine, September 2011, pages 1,045-1,061 U.S. Department of Justice, Drug Enforcement Administration, e-publication About the E Max Healthness xperts Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including: ABC The View Today The Paula's Choice Research