pure crave keto And in my book I still am a big proponent of joining a fitness center for the average person, there are, of course, some caveat of how to get a quality club. I have an article on the ten worst tricks for the fitness industry. So I try to expose the things that I think are bad but there's also a lot of good too, but what I did notice while I was operating all of these clubs and trying to help people is that I would talk to thousands of consumers, face to face. And you take a different approach in your book as opposed to a lot of the other books that I've read about health and fitness and it's related to addiction. You say addiction feeds this whole lie. What do you mean by this?
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