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National CineMedia
Added by Bling King - Jun 24th 2011
National CineMedia (NCM) operates NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas (DMAs) (49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres).
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