6 Other Ways To Define Your Target Market
Look At Your Current Customers: Which one(s) bring in the most business? [url=http://worldhealthreviews.com/30-minute-money-methods-review]30 Minute Money Methods Review[/url] Why do they buy from you? It's highly likely that others like them would also benefit from your product/service.
Choose specific demographics: Who has a need for your product/service and who would most likely purchase it. Consider; age, gender, occupation, location, income/educational level, or marital status just to name a few.
Check out your competitors: Who are they marketing to? See if there's a niche they've missed, and target that group.
Check out characteristics: This is also known as "psychographics" in the marketing world. This covers things like; personality, attitudes, interests/hobbies, lifestyles, etc. How will your product/service fit in?
Analyze your product/service: Make a list of every feature of your product/service. Next to each feature, write down the benefit(s) each feature will provide. Once you've completed that, make a list of the people/businesses that need what your benefit will fulfill.
Assess your decision: When you've defined your target market, ask yourself these questions; Is there a large enough market for my product/service? Will they benefit from and/or see a need for my product/service? Can they afford it? Are they easily accessible? Will I be able to reach them with my message?
Defining your target market is the hard part, but you don't need to go crazy doing it. Once you have your target market defined, it will be easy to determine what marketing message will resonate with them and what media to use to reach them. Defining your target market will also save you big on marketing dollars while giving you a much better return on those marketing dollars at the same time.
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