Book Marketing ? 3 Ways to Use Other People?s Content to Boost Your Profits Marketing Articles | February 15 Wholesale Barry Sanders Jersey , 2008
Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people?s content. I?m not talking about plagiarizing or stealing someone else?s ideas. I?m talking about using information that is already out there. Here are three examples of how to boost your profits by using or repurposing other people?s content.
Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people?s content. I?m not talking about plagiarizing or stealing someone else?s ideas. I?m talking about using information that is already out there and repurposing it into a format not already available so it appeals to new and different audiences and directs those audiences back to your core message.
Here are three examples of how to boost your profits by using or repurposing other people?s content, including two case studies of successful business strategies.
Compilation Book
Greatest Direct Mail Sales Letters of All Time by Richard Hodgson is a wonderful example of a repurposed book. Richard took all of the sales letters he had accumulated from friends and colleagues during the 40s, 50s and even before and compiled them into a book.
It?s an amazing book, and it sells for $69.95. It?s an incredibly resourceful way to make money from a book. And you can do the same thing with your own books.
Articles
A great example of repurposed articles is AdvantEdge by Nightingale Conant. What is Nightingale Conant? It?s repurposing other people?s products, whether it?s authors like Zig Ziglar Wholesale A'Shawn Robinson Jersey , Jay Abraham, Denis Waitley, Brian Tracy or Mark Victor Hansen.
The AdvantEdge newsletter, which goes out to subscribers, includes powerful insights Wholesale Jalen Reeves-Maybin Jersey , excerpts and articles from Nightingale Conant?s best-selling authors. The newsletter then directs readers back to the AdvantEdge site to purchase books about personal development, business strategy, wealth building, mind and body, spiritual growth and sales training. So by repurposing other people?s content Wholesale Teez Tabor Jersey , Nightingale Conant is making a bundle.
Other People?s Topics The Public Domain
Your imagination is the limit when it comes to repurposing information in the public domain, or information that?s free from copyright protection.
I know there are many books that are public domain. For example, certain books like Sun Tzu's The Art of War are public domain. You can add a few paragraphs or write a special introduction. You can put in a beginning and an end and you can apply it to whatever business you?re in. Boom! You now keep 100% of the profit because it?s in the public domain. Mozart?s work is public domain. If you just hummed Mozart, you could sell it and keep all the profits.
You can use public domain materials to help you in your marketing by not having to reinvent the wheel. For example, you can use a chapter of a book as the basis for an article or use an entire book as the basis of a teleseminar. Because many government materials are public domain Wholesale Graham Glasgow Jersey , you could base a special report, manual or article on a government-issued booklet or pamphlet.
Using your creativity to repurpose other people?s content is an inspired way to leverage existing content and save yourself time, energy and money. Because you and your message are unique, they emanate through the content and continue to help you attract new audiences to you and your message.
An Opportunity for Learning Self Help Articles | March 11, 2009
This economy will turn around and we will again see another upturn. Now is a great opportunity to teach our children and our grandchildren. Now is the time to teach them how to be sufficient whether in a downturn Wholesale Michael Roberts Jersey , upturn or in a static economy.
I was talking with a friend of mine last month about home mortgage interest rates. We were discussing how low interest rates are today. Back in the 1980's he and his wife were looking to buy a home and the rates were between 18 and 20 percent!
Recently, I heard that rates are now between 4.5 and 4.9 percent. Just last week I heard someone offering a 3.9 percent rate. These recent rates are certainly a lot lower than they were in the 1980's.
Add to that the continuing number of foreclosures happening all over the country. The prices of houses have dropped drastically. My sister-in-law works for a title company and she recently oversaw an auction. Houses that sold two years ago for close to $300,000 sold at that auction for $45,000.
Meanwhile, the auto industry is trying desperately to move inventory Wholesale Kenny Golladay Jersey , offering some great incentives. In the past, you could choose from one or two incentives: factory rebate, employee pricing, or zero percent financing. Last week I heard that one of the major dealers is now offering all three incentives. They noted that a new vehicle priced at $30,000 could be purchased for around $23 Wholesale Jarrad Davis Jersey ,000 with financing for four years.
Retail stores around the country are also trying to offer bargains to increase slumping sales. Prices have been reduced and incentives are being offered all in an effort to generate sales.
There really are some fabulous deals available, most notably in the housing market. The problem is that, for one reason or another, most people cannot take advantage of the savings. They are simply not in a position to spend.
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