You've probably heard about what a lead magnet is. If not, let us remind you. This is a gift, a bonus offered by a company in exchange for a targeted action from a client. When choosing a lead magnet for your business, you should rely on two "pillars": specificity and value. Specificity reads as a solution to a specific problem for the client. And value means that the customer will want this bonus. At the same time, it is important to understand that the value for you as a business can be great, but for the client - not very much, so it is important to always look at it from his side.
Here are 5 lead magnet options that you can use.
1. Cheat sheets and checklists
Today, few people want to get a long e-book in PDF - you will have to spend a lot of time to read and highlight the main thing in it. Instead, offer a ready-made "synopsis" of the book, manual. A cheat sheet that the client can use.
Checklists or checklists can be a good lead magnet too. Tactical advice and a step-by-step plan for how to complete a particular task is something that many will want to get.
Templates are the perfect lead magnet for any audience.
It can be templates for landing pages, templates for e-mail newsletters, even templates for posting to Instagram stories - why not?
3. Instructional videos
Videos don't equal webinars. Webinars are still tied to the date, time, and a specific issue that should be covered. A video is a recording that can be reviewed later. And they can be accessed via email registration. By the way, the registration period may be limited in order to create an appropriate effect and encourage those wishing to register as soon as possible. But keep in mind that you cannot restrict access to the training video. It should always be available via a link for the client (or in some other way).
4. Free shipping and discounts
Coupons are not really lead magnets via deals site like slick deals slickukdeals.com, but it all depends on how you teach them. Offer a discount or free shipping in exchange for a customer contact.
Target new visitors to your site and try to lower your barrier to entry. Make your buying decision even easier by offering a discount or free shipping (either on your first visit or in subsequent emails you send).
5. Swipe files
Swipe files are a kind of "knowledge base" or "collection" of content, page templates, advertising texts that bring good results. Good swipe files provide marketers with a lot of interesting business information. Of course, these will be just orientations, not finished works, but this is also useful. Swipe files like this can be a good lead magnet.