Title: give your item a winning title to help buyers searching eBay find you. Cram your title full of descriptive keywords that people will be looking for. Include the name brand of the item, the color, and size if any. You should also take a look at similar items selling on eBay to get an idea about what keyword terms other more experienced sellers are using successfully to sell similar items. Later you will look at signing up for free and paid research tools like Terapeak or Hammertap to help with this research. You have 55 characters to fill up with words that buyers search for. Don't rely on guesswork - use Pulse to get the inside scoop on what buyers are searching for.
Description: provide a written description of what you're selling. Describe your item as if you don't have a photograph. Write your blurb in a text editor and then copy and paste the text into the "Sell your item" form (after removing all formatting). Be honest and exhaustive. Include the good, the bad and the ugly: if the item is damaged, say so. Read the ebay done for you rules regarding keyword spam. eBay forms on using tricks such as using the phrase "like Prada" or "Similar to Rolex" when your item is not a Prada or Rolex branded piece of merchandise. Just stick with the facts but do it will style and use the benefits of your items to sell the buyer on why they want to purchase from you.