I love the internet. It Smart Money Methods Review brings you amazing information. Today I came across a hugely well-known household name, who was a pioneer, a man with a vision in his times. He practically single-handedly founded the secret of niche marketing - making it work in uncertain times. Although long dead, he became one of the most successful small business marketers of all time, managing to build a multi-billion dollar industry on his hobby.
What's even more interesting is that his niche was not a main-stream one. During the time this gentleman began his journey, important inventions were surfacing that included planes, submarines, nuclear weapons, tanks, poison gas, the flamethrower, zeppelins and gas masks, which all went on to feature so importantly during the second world war. This gentleman's name, however, is still as strongly featured in the business world in 2010 as it was back then (unlike the above inventors!)
It was at the age of 19 that he started to fine-tune his niche. What's so unusual is that he successfully made it work during a time of political and financial uncertainty. He discovered a way to transform the writings of an author from the 18th century and make them appeal to a new market. He took his niche from the dusty old writings from his childhood, using his imagination alone to literally bring life to the written character.