You might have noticed recently on some sales letters that the attention-grabbing headline you like so much is actually an image, not text. Have you tried this yet? All you need to do is perfect your headline, then open up an image editing program like Adobe Photoshop, add the text you want in the appropriate font, color, and size, crop the image and save it. You can even have a freelance graphic designer to do this for you for $5 or $10. But why the heck would you want graphical headlines on your sales letters?
There are many good reasons to do this. The first, and most obvious reason JPEG to JPG is that it stands out from the usual 4 or 5 fonts you see out there. Remember, even though you can choose from hundreds of fonts in word processors like Microsoft Word... on the Internet, you have no guarantee other people have the same fonts as you, so you are limited to the usual boring choices: Arial, Verdana, Tahoma, or Times New Roman, which is what everyone else uses